Start with Impact · Engagement

Recover the orders already hiding in your WhatsApp enquiries.

Revenue is already entering the conversation. The question is how much of it leaves without becoming an order.

A focused 14-day engagement that finds where buying intent is being lost, works the opportunities that are still live, and leaves behind a repeatable system your team owns.

14 days · Diagnose → Recover → Systemise
Enquiry to order
Enquiries received
412

74 never received an answer

Replied to
338

148 stopped before qualification

Requalified
190

79 never reached a quotation

Quoted
111

64 went quiet after quotation — some may still be live

Ordered
47

ILLUSTRATIVE  Constructed for explanation only. Not client data, not a benchmark, and not an indication of typical or expected recovery.

Recognition

Does this sound familiar?

  • Enquiries come in. Someone answers them. Nobody can say what happens after that.

  • There are months of conversations sitting in WhatsApp from people who were interested and never bought.

  • The same question gets different answers depending on who is at the phone.

  • A customer goes quiet and nobody follows up because following up is nobody’s job in particular.

  • You know what you sold. You do not know what you nearly sold.

  • Someone answered a question about price, delivery, customisation or suitability and committed the business to something.

The commercial cost

What this costs you

Demand you have already earned

Every enquiry represents demand you have already earned or paid to generate. Losing it after arrival wastes value already created.

A pool you have never valued

If months of past enquiries have never been systematically revisited, some may still contain commercially live demand.

No baseline

Without a measured starting point, no change can be shown to have worked.

Inconsistent answers

The customer asking the question that decides the sale gets whichever answer is nearest to hand.

Promises with a cost attached

Fast answers can create commitments on specification, delivery, customisation or price that nobody agreed to make.

Management visibility

What management cannot see today

Enquiries live in a phone. Orders live in a system. Nothing connects the two.

Management may therefore not reliably see
  • Actual first-response time
  • The slow-response tail behind the median
  • Enquiries that never received an answer
  • Where conversations most often stop
  • Recurring questions
  • Recurring objections
  • Past enquiries still worth recontacting
  • Which sources actually generate enquiries that become orders
The shift

From handling enquiries to running an enquiry process

Before

Enquiries are handled one at a time, largely by memory.

After

The pattern is visible, written down and worked deliberately — with follow-up, agreed answers to questions that decide sales, clear commercial boundaries and a record of what may and may not be promised.

The change is from answering enquiries to running an enquiry process.

Delivery

How the 14-day sprint works

Readiness Check

Day 0 · 30 minutes

A short call before the clock starts. We confirm:

  • WhatsApp channel
  • Who answers enquiries
  • Available order and source data
  • Reactivation basis
  • Practical attribution method
  • Named sender
  • Lawful basis for the proposed reactivation
We do not begin reactivation without appropriate readiness.

Diagnose

Days 1–5

Analyse a representative conversation sample alongside available order data. We review:

  • Response patterns
  • Enquiry types
  • Customer questions
  • Objections
  • Drop-off points
  • Follow-up behaviour
  • Conversion where measurable
  • Historical enquiries potentially worth recovering

Build & Recover

Days 6–12

We build the recovery system:

  • Segmentation
  • Reply guidance
  • Reactivation sequences
  • Timing rules
  • Escalation rules
  • Stop rules
  • Opt-out rules
You approve every customer-facing message. Your team sends them from your own channel.

Tracked daily: contacts, replies, reopened opportunities, quotations and orders.

Systemise

Days 13–14

Findings become a system your team owns:

  • Operating scorecard
  • Recovery Dashboard
  • Repeatable follow-up process
  • Commercial Boundaries & Data Practice Framework
  • Automation Readiness Recommendation

The sprint finishes with a one-hour working Readout.

Attribution Update

Day 30

One further written attribution update. Some commercially recovered opportunities take longer than 14 days to close, and they should not be excluded purely because the delivery sprint has ended.

Deliverables

What you receive

Six deliverables. All of them are yours to keep.

A · Recover revenue
01

Revenue Recovery & Segmentation Playbook

Recoverable enquiry groups with approved message sequences, timing, escalation, stop rules and opt-out rules.

02

Recovery Dashboard

Recoverable → Recontacted → Replied → Requalified → Quoted → Ordered → Revenue, tracked end to end.

B · Understand the journey
03

Revenue Leakage & Channel Scorecard

Where enquiries are being lost between first contact and order, with your commercial and operational baseline measured.

04

Customer Conversation Intelligence & Reply Playbook

What customers repeatedly ask, what those questions signal, buying-intent and objection patterns, next-step readiness, and agreed answers to the questions that matter commercially.

C · Govern and prepare
05

Commercial Boundaries & Data Practice Framework

What staff should not promise without authority, what future automation should not decide alone, commercially sensitive boundaries, relevant operational data-handling practices and consent considerations.

06

Automation Readiness Recommendation

What could sensibly be automated, what should remain human, what should happen first, what should happen later, what should not currently be automated, and which business case needs proving first.

The data-practice section is an operational data-handling and consent-practice review. It is not legal advice, and Yin and Yang Global is not a law firm.

Illustrative

The management view the engagement creates

Not a software platform. This is the reporting your team is left running after the sprint.

Illustrative
Recovery Dashboard
Recoverable opportunities
260
Recontacted
180
Replied
74
Requalified
41
Quoted
22
Ordered
9
Revenue
reported Day 14 & Day 30

Sample figures are illustrative only and do not represent typical, guaranteed or expected results.

Governance

How AI is used — and where it stops

AI assists

  • Conversation classification
  • Theme analysis
  • Pattern analysis
  • Buying-intent pattern recognition
  • Objection pattern recognition
  • Draft reply variants
  • Draft follow-up variants

Humans remain accountable

  • Every customer-facing message
  • Sending
  • Negotiation
  • Quotation
  • Pricing
  • Discounts
  • Suitability commitments
  • Product specification commitments
  • Delivery commitments
  • Policy exceptions

AI assists. Humans remain accountable.

Measurement

How success is measured

Commercial

RecoverableRecontactedRepliedRequalifiedQuotedOrderedRevenue

Operational

  • First-response time
  • Slow-response tail
  • Unanswered enquiry share
  • Follow-up coverage
  • Drop-off stage
  • Objection frequency
  • Enquiry-to-order conversion
  • Recurring customer questions
We commit to the agreed work and deliverables, and to measuring honestly with the data available. We do not promise a specific amount of recovered revenue.
Qualification

Is this the right starting point?

This works well when

  • WhatsApp is a real enquiry channel
  • Past enquiries exist
  • Past enquiries have never been systematically worked
  • Someone competent currently answers enquiries
  • Order data exists in exportable form
  • One named person can send approved messages for around 30 minutes a day during Days 6–12

Something else may be a better starting point when

  • Almost all enquiries arrive through other channels
  • No usable record of historical enquiries survives
  • No lawful basis exists for the proposed reactivation
  • Enquiry volume is too low to produce useful patterns
  • The real issue is insufficient demand rather than enquiry conversion
Commercials

What it costs

₹1,25,000 + GST

India · 14-day engagement

On confirmation
50%
At the Day-14 Readout
50%
Day-30 attribution update
Included, and not a payment trigger

This public engagement is currently available for India-based engagements. GCC pricing will be published only after the relevant country variant is cleared and locally price-anchored.

Scope

What one sprint covers

  • One legal entity
  • One WhatsApp number / Business account
  • One enquiry-handling team or location
  • Up to 600 enquiry threads
  • Up to 300 recoverable opportunities worked
  • Up to 3 product categories
  • One working language
  • One order system or export
  • One interview
  • One Closing Readout
  • One Day-30 attribution update
Anything materially beyond this standard unit is agreed as a written scope variation before delivery.

What we need from you

  • A representative recent conversation sample
  • The corresponding order export
  • A 45-minute interview with your enquiry handler
  • One named sender for approximately 30 minutes a day during Days 6–12
  • One hour for the Closing Readout, with the enquiry handler present

Included

  • Conversation and enquiry diagnostic
  • Leakage analysis
  • Segmentation
  • Recovery strategy
  • Approved message sequences
  • Measurement
  • Playbooks
  • Commercial boundaries and data-practice framework
  • Automation-readiness recommendation
  • Day-30 attribution update

Not included

  • Social media management
  • Advertising or media buying
  • Full CRM implementation
  • WhatsApp Business Platform implementation
  • Autonomous AI customer service
  • Broader marketing execution
  • Legal advice
  • Ongoing managed recovery or monitoring after handover
Day 14

The Closing Readout

One hour. A working session, not a presentation.

Management sees

  • The commercial result
  • Leakage evidence
  • Conversation patterns
  • Recovered opportunity movement
  • The system developed
  • Worked examples
  • Next-step options

Three paths

  • Continue internally
  • Run structured recovery periodically
  • Separately scope selective automation around proven workflow elements
No obligation to continue.
Beyond this engagement

What happens after this engagement?

This engagement is designed to create standalone value. Some organisations may choose to take the outputs and continue internally.

Where the evidence reveals a broader opportunity, Yin and Yang Global can separately help leadership evaluate and implement the next stage — operating change, management decision systems, selective automation or wider transformation.

No automatic upsell. No predetermined transformation programme. The evidence determines what happens next.

All of these are valid outcomes

  • Continue internally
  • Fix something else first
  • Implement
  • Expand into a broader mandate
  • Automate selectively
  • Do not automate yet
  • Do not proceed

Start focused. Transform where the evidence leads.

Boundaries

When this is not the right engagement

Revenue Recovery Sprint starts with existing enquiries and opportunities that went dormant before becoming an order. If your situation is one of these, another engagement is the better starting point.

Next step

Find out how much demand may already be sitting inside your enquiry history.

Discuss whether Revenue Recovery Sprint is the right starting point for your business.